The issue of unregistered e-commerce platforms operating in Vietnam has become a hot topic. Consequently, the authorities, particularly the Ministry of Industry and Trade, which oversees these activities, have taken numerous actions to regulate them. These measures include advising consumers, reviewing these platforms, and planning to block those that operate without proper registration.
Here are some summaries from recent press sources in Vietnam:
The Ministry of Industry and Trade (MOIT) of Vietnam has issued a warning about unregistered e-commerce platforms like Temu, Shein, and 1688. MOIT is actively monitoring these platforms and may take enforcement actions, including blocking access, to ensure compliance with consumer protection and data privacy regulations. The Department of E-commerce and Digital Economy at MOIT stated that MOIT has urged these platforms to complete official registration and comply with legal standards. Failure to register may result in these platforms being blocked in Vietnam.
Key Points from the Warning:
The MOIT emphasized that platforms like Temu, Shein, and 1688 are operating in Vietnam without appropriate registration, posing risks to consumer protection, dispute resolution, and data privacy. Vietnamese consumers are advised to exercise caution when purchasing from these platforms due to the lack of local regulatory oversight, which could hinder recourse in cases of fraud or grievances. The MOIT is prepared to take necessary measures, including blocking access to these platforms, to ensure compliance with Vietnam’s legal requirements.
Impacts on E-commerce Platforms:
This warning has significant implications for both foreign and domestic e-commerce platforms operating or planning to operate in Vietnam. E-commerce platforms must ensure full compliance with Vietnamese laws to avoid suspension or punitive measures. This includes proper registration, adherence to consumer protection regulations, and implementation of effective data privacy protocols. Non-compliant platforms risk being blocked from the market, impacting revenue and reputation as consumer awareness increases. Compliance may also require significant operational adjustments, such as investing in local infrastructure for secure data storage and efficient consumer complaint handling, especially for foreign-based platforms.
Call to Action for E-commerce Platforms:
To align with Vietnamese regulatory expectations and safeguard their access to this rapidly growing market, e-commerce platforms should:
- Prioritize Registration: Ensure your e-commerce platform is legally registered with Vietnamese authorities. This demonstrates compliance with local laws and a commitment to consumer rights.
- Implement Consumer Protection Mechanisms: Develop clear protocols for dispute resolution and customer service in line with MOIT guidelines. Provide clear contact points for Vietnamese customers to enhance trust.
- Strengthen Data Privacy Practices: Invest in secure, local data storage to comply with Vietnam’s data protection laws and reassure consumers about their personal information's safety.
By prioritizing these steps, e-commerce platforms can avoid penalties and build trust with Vietnamese consumers, ensuring a sustainable operation in the growing market.
Source at:
https://plo.vn/chan-san-thuong-mai-dien-tu-khong-dang-ky-tag689299.html
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